How sponsorship rates are calculated
Brands mostly pay for people who will actually see the content, so the fairest starting point is your average views, not your follower count. Use the average of your last 10 to 20 videos, leaving out unusual viral hits.
CPM here means what a brand pays per 1,000 views of sponsored content. The calculator uses these ranges, rounded from published 2026 benchmarks. The pricing level picks the low end, middle or high end of each range:
| Deliverable | CPM range |
|---|---|
| YouTube integration (60–90 seconds) | $10 to $30 |
| YouTube dedicated video | $20 to $50 |
| YouTube Short | $3 to $10 |
| TikTok video | $2 to $8 |
| Instagram Reel | $8 to $25 |
| Instagram Story (3 frames) | $5 to $12 |
| Facebook Reel or video | $7 to $18 |
| LinkedIn post | $25 to $60 |
| Snapchat Story or Spotlight | $2.50 to $8 |
Example: a YouTube integration in a video that averages 20,000 views, at a typical $20 CPM, is $400.
Pricing a sponsored live stream
Live streams on Twitch, Kick, YouTube and TikTok are priced by average concurrent viewers (CCV), the number of people watching at a typical moment, not your peak. Brands commonly pay $0.50 to $2.00 per concurrent viewer per hour of sponsored content, with about $1 as a standard starting point.
Example: a 2-hour sponsored stream with 200 average viewers at $1 per viewer-hour is $400. Use your 30-day average from your dashboard or a stats site, and charge more for game launches, demos or set-up work like overlays and chat commands.
What moves your price up
- Niche. Finance, tech and business audiences command much higher rates than general entertainment.
- Audience country. A mostly U.S., UK or Canadian audience is worth more to most brands.
- Usage rights. If the brand wants to run your video as an ad, it is getting much more than one post, so charge more.
- Exclusivity. Agreeing not to work with competitors costs you future deals, so price it in.
- Proof of results. Past campaigns with strong clicks or sales justify premium pricing.
Treat the result as a starting point for negotiation. Brands often counter lower, and bundles of several deliverables are commonly discounted.
Frequently asked questions
How much should I charge for a sponsored Twitch or Kick stream?
A common method is $0.50 to $2.00 per average concurrent viewer per hour, often about $1. A 2-hour stream averaging 200 viewers comes to roughly $200 to $800.
How much should I charge for a sponsored YouTube video?
A common method is $10 to $30 per 1,000 average views for a 60 to 90 second integration, and more for a full dedicated video. At 20,000 average views, that is roughly $200 to $600 for an integration.
Should I price by followers or views?
Views. Followers include inactive accounts, while average views show how many people will actually see the sponsor. Most brands now ask for view data.
What is a rate card?
A one-page summary of what you offer and what each deliverable costs. Sending one with your pitch shows brands you are professional and speeds up the deal.
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