What brands want in a media kit
- Who you are and your niche in one line.
- Reach that matters: average views per video or Reel, not just followers.
- Engagement rate, worked out with the engagement rate calculator.
- Audience: top countries, age range and gender split from your analytics.
- Rates and deliverables, with a contact email.
Keep it to one page. Save it as a PDF with Save as PDF / print (choose "Save as PDF" as the printer), or copy it as text for an email reply.
How the suggested rates work
Example: 8,000 average YouTube views at 4.5% engagement: 8 × $20 = $160, × 1.12 for engagement = $179, rounded to $200. Rates vary widely by niche (finance and tech pay more), so treat these as a floor to negotiate from. For a deeper estimate, use the sponsorship rate calculator.
Frequently asked questions
What should a media kit include?
Your name and niche, platforms with followers and average views, engagement rate, audience demographics, rates per deliverable, past brand partners if you have them, and a contact email.
How much should I charge for a sponsored post?
A common starting point is $10 to $20 per 1,000 average views depending on the platform, more for strong engagement or valuable niches. The maker suggests a rate you can override.
Can I make a media kit for free?
Yes. Fill in the form, then save it as a PDF from your browser's print dialog. Nothing is uploaded.
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