Up to 15 to 20 minutes on accounts with the newer limit, mostly shown to followers
File size
Up to 4 GB
Formats
MP4 or MOV, H.264 and AAC
Meta asks you to keep the top 14%, bottom 35% and 6% of each side clear of text and logos, because that's where Instagram draws the caption, username and buttons.
Frequently asked questions
What size is an Instagram Reel?
1080 × 1920 pixels at 9:16.
How long can a Reel be?
Up to 3 minutes is recommended to reach new people; some accounts can upload longer Reels, up to 15 or 20 minutes.