Best times by platform (2026)
| Platform | Top slots (audience time) | Best days |
|---|---|---|
| Thursday 9 a.m., Wednesday 12 p.m., Wednesday 6 p.m. | Wednesday, Thursday, Tuesday | |
| TikTok | Sunday 9 a.m., Monday 1 p.m., Sunday 1 p.m. | Saturday, Monday, Sunday |
| YouTube (long videos) | Sunday 10 a.m., Sunday 9 a.m., Sunday 11 a.m. | Sunday, Tuesday, Monday |
| YouTube Shorts | Friday 4 p.m., Friday 6 p.m., Friday 7 p.m. | Friday, Saturday, Thursday |
Sources: Buffer: Best time to post on Instagram in 2026 (9.6M posts); Buffer: Best time to post on TikTok in 2026 (7.1M posts); Buffer: Best time to post on YouTube (1.8M videos, 2026). Checked November 13, 2026.